It’s common to think that growing an agency meant saying yes to every opportunity.
More clients.
More work.
More hours.
This is wrong.
In this episode, I sat down with Eric Rausch and Feras Khouri, the founders of New Standard Co., and one story stood out.
They pitched one prospect at $5K.
Rejected.
Another at $6K.
Rejected.
Then they walked into a meeting with one of the fastest growing DTC brands in the world and quoted $15,000/month.
They got the deal.
But that wasn't the biggest lesson.
What happened after they landed that client completely changed how they built their agency.
Inside this episode, we get into:
Why charging more actually made client relationships easier.
The uncomfortable decision that unlocked their next stage of growth.
How complementary founders can scale faster by staying in their own lane instead of fighting over responsibilities.
If you're trying to build an agency that lasts, not just one that survives month to month, you'll want to hear this conversation.
Catch the full episode on The Agency Uplift Podcast
- Sean
P.S. Whenever you're ready, here are 3 ways I can help: