I thought charging more meant working more.
I was wrong.
Jordan had just lost his job.
At the exact same time his wife had a baby.
No safety net, No clear plan.
Just a decision:
Go back to another startup or bet on himself.
He chose the second.
At first, it didn’t go well.
He pitched himself as a “do it all” consultant.
Smart, right?
Wrong.
Deals kept slipping.
Not because he wasn’t good
but because of how he framed his value.
That’s when everything changed.
Instead of selling time
He started selling outcomes.
And suddenly, the same offer got ignored
started closing.
In this episode, we break down:
– The exact pricing shift that turned missed deals into wins
– Why hourly pricing quietly kills your perceived value
– How he positioned a $5K retainer against millions in upside
There’s also a moment where I call out something most agency owners completely miss
And honestly, it might be the most important part of the whole conversation.
Catch the full episode on The Agency Uplift Podcast
Get the Client Call Analyzer and 4 more powerful tools for free at:
THE AGENCY LEVERAGE BLUEPRINT
- Sean
P.S. There’s a section where Jordan explains why he intentionally keeps his agency small (and why scaling might be the wrong goal for you). It’s not what you think.