I used to think that being busy all the time meant that the agency was growing.
It gave me that dopamine hit that I so desperately craved but over time I realized I was wrong.
Very, very wrong.
You see, there's this point in every agency where the work just keeps piling up and the team is grinding and grinding and clients are getting deliverables from us but
nothing actually seems to be improving.
You notice that revenue is increasing and profit margins stay tight and even start to decrease and you're left wondering
“where is all the effort going and why isn't this getting any better?”
Well, in this episode I got a chance to sit down with Stephen Cozzolongo and we discuss something that I see everywhere now:
phantom progress.
Phantom progress occurs when you're doing a ton of work but it's not the right work.
Honestly this is one of the biggest reasons why agencies get stuck between $0 and $3 million a year.
In this conversation with Stephen we also get into:
why agencies are commonly accidentally building inconsistencies.
The real reason your first hires will either free you or trap you
the mistake that we both made early on that kept us super stressed and small even though we had cash in the bank.
There's actually even a moment in this episode where Steve mentions that he had $250,000 sitting in the bank and they still weren't growing.
Catch the full episode on The Agency Uplift Podcast
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- Sean
P.S. Toward the end, we break down a simple client acquisition play that flips the script instead of pitching, you prove value in 30 days.
It’s one of the smartest shifts I’ve seen lately.