I thought I needed better systems.
More SOPs, Cleaner Click Up boards, Tighter processes.
I was wrong.
Not all agencies have an operations problem
Many have a demand problem they’re hiding from.
And instead of fixing it, they stay “busy” polishing internal systems no one actually uses.
Chris Dubois dropped something in this episode that I couldn’t shake:
Agencies are trying to solve demand problems with supply solutions.
That hit hard.
Because it explains why so many founders feel stuck
Even when they’re “working” all day.
In this episode, we get into:
The military framework Chris used to eliminate guesswork in agency growth
Why “niching down” is still misunderstood (and how to actually do it right)
The shift from selling services to selling solutions (this changes everything)
There’s a moment where he breaks down how most agencies accidentally commoditize themselves
And once you hear it, you won’t be able to unsee it.
Catch the full episode on The Agency Uplift Podcast
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- Sean
P.S. There’s a section where Chris explains why offering more services actually makes you easier to compare (and lose). It’s subtle but it’s probably costing you deals right now.