Greg didn’t celebrate when he bought his agency.
He panicked.
Because the second the buyout closed, the safety net disappeared.
Margins suddenly mattered.
Churn wasn’t theoretical anymore.
And every person's decision had a price tag attached.
Greg’s been in SEO for 20+ years.
Helped scale another agency to eight figures.
Though he knew exactly how this game worked.
Turns out, running your agency is a completely different sport.
In this episode, we talk about the stuff agency owners usually avoid and quietly pay for later:
• Why most agencies don’t have a growth problem, they have a revenue quality problem
• The post COVID churn no one wanted to admit was predictable
• Why “just being good at delivery” creates an invisible ceiling
• And the uncomfortable reason Greg now turns down more clients than he accepts
There’s a moment where Greg explains the difference between revenue and good revenue.
I actually stopped the recording when he said it.
If you’ve ever felt busy, stressed, and still unsure if your agency is stable, that part alone will hit.
Catch the full episode on The Agency Uplift Podcast
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- Sean
P.S. At the very end, Greg drops a rule every agency knows and almost nobody follows about customer research. Ignore it, and every channel gets harder. Follow it, and everything compounds.