I thought bigger clients wanted bigger results.
I was wrong.
When we landed our first billion dollar brand I expected insane ROI targets.
Instead, they said:
“Break even.”
That’s it.
That moment completely rewired how I think about scaling an agency.
Because if you’re still chasing small clients.
You’re playing a completely different game.
In this episode, Jeremy Yang and I get into the real shifts that happen as you grow:
Why a $100K/month client is NOT 30x more work than a $3K one
The hidden risk that keeps most agencies stuck with small accounts
How “being good at delivery” can actually hold you back from scaling
And one thing I couldn’t believe is
Jeremy built a 7 year agency without even realizing he was building an agency.
No grand vision.
No master plan.
Just going deeper and deeper into one skill.
There’s a lesson in that.
Catch the full episode on The Agency Uplift Podcast
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- Sean
P.S. The part where we break down how to turn happy clients into consistent referrals (without awkward asks) is something most agencies completely miss.