Most agency owners cling to what they know best, delivery.
That was Bradley Benner too. A former contractor turned SEO pro, juggling four businesses and still knee-deep in the work.
But the biggest unlock in his growth?
Not a new framework. Not a new hire.
He finally learned to sell.
For years he avoided sales because it felt pushy. Then he realized:
technical mastery doesn’t build freedom, sales mastery does.
3️⃣ Niche beats noise. Pick one industry. Know its buyers better than they know themselves.
2️⃣ Sales is a skill, not a personality trait. Book more calls, even bad ones. Reps make you good.
1️⃣ Diagnose before you pitch. Ask, shut up, and listen. Prospects reveal what they really need.
The Fix
• Pick one vertical and write out its top 5 pain points this week.
• Schedule 5 “no-pressure” discovery calls, your goal is intel, not income.
• Build a one-page offer that solves the real root cause, not the loudest complaint.
Catch the full episode on Apple | LISTEN HERE | Spotify | LISTEN HERE |
If this resonated, run the free Agency Growth Diagnostic (5 min). We’ll map your biggest constraint and your first fix for free: https://www.agencyuplift.co/mini
– Sean
P.S. Bradley admits he still hasn’t let go of SEO decisions and it’s costing him time. You’ll want to hear why.