By February, everything looked fine.
By April, 90% of the revenue was gone.
That’s not a Twitter thread.
That’s what actually happened inside a 10 year agency.
On the latest Agency Uplift episode, I sat down with Matt Dorman, co-founder of Ndevr a deeply technical agency that did “everything right” on paper.
Clear roles.
Enterprise clients.
Steady 10–15% growth for a decade.
Then two clients sneezed
and the whole model caught a fever.
If you’ve ever had one or two clients quietly carrying the business, this episode will hit close to home.
We talk about:
• Why holding onto people “to do the right thing” can quietly destroy your finances
• The moment Matt realized hope wasn’t a strategy and acted fast
• Why consulting became their pressure release valve when implementation demand dried up
• And the uncomfortable truth about agencies that teach marketing but don’t do it themselves
There’s a part around 14 minutes in where Matt explains the exact mistake that made the downturn hurt more than it had to.
I honestly couldn’t believe how common it is.
If you’re scaling or trying to survive the current cycle, this one matters.
Catch the full episode on The Agency Uplift Podcast
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THE AGENCY LEVERAGE BLUEPRINT
- Sean
P.S. At the very end, Matt explains why this downturn felt different from the last three cycles he’s lived through and why he’s cautiously optimistic anyway. That insight alone is worth the listen.