I thought TikTok Shop would make things easier.
More demand.
More attention.
More revenue.
Instead, it exposed a problem most agencies don’t want to admit.
I just recorded a conversation with Collin Cavanaugh, founder of Commerce Social, and halfway through I caught myself thinking:
“This is why so many agencies are struggling right now.”
Collin was inside the TikTok Shop at the very beginning.
He watched brands go from zero to seven figures almost overnight.
He also watched others fail fast.
Not because TikTok Shop “stopped working.”
But because their agency foundations couldn’t handle speed.
In this episode, we unpack:
– Why TikTok Shop doesn’t fix broken offers (it amplifies them)
– The mistake agencies make when they chase volume before ownership
– How brands doubled revenue in weeks by pulling unsexy levers
– The quiet shift happening that’s about to separate real agencies from hype shops
There’s a moment where Collin explains the one expectation-setting move that saved his agency from bad-fit clients.
I didn’t expect that answer.
Catch the full episode on The Agency Uplift Podcast
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— Sean
P.S. The last few minutes on ownership and team structure are easy to skip and expensive to miss.