Most agency founders don’t plan to build a business that gives them anxiety.
Yet here we are, everything still runs through you, and stepping away feels impossible.
This week’s episode is a little different. It’s my full talk from the All In Agency Summit, the keynote that ties together eight years of agency lessons into one clear message:
👉 Your agency can’t evolve until you do.
From the outside, it’s easy to blame leads, clients, or capacity. But the real bottleneck is the founder, your decisions, your identity, your grip on control.
Here’s what I shared on stage:
3️⃣ Systematize accountability. Clear roles, visible metrics, and scorecards that make ownership objective, not emotional.
2️⃣ Operationalize your culture. Core values aren’t wall art. They’re how the agency acts when you’re not in the room.
1️⃣ Shift your identity. Stop solving every problem yourself. Build the systems and people that solve them without you.
The Fix
• Start a weekly CEO ritual, rate your leverage, clarity, and alignment.
• Write one role scorecard this week.
• Bring your core values into every meeting, not just onboarding.
Catch the full episode on Apple | LISTEN HERE | Spotify | LISTEN HERE |
I launched a free 5 day email course for agency owners: The 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Get it free at: THE AGENCY LEVERAGE BLUEPRINT
– Sean
P.S. During the Summit, I shared the exact moment I realized my “freedom business” had become a trap and the one decision that flipped it.