Most agency owners think the best marketers are the best persuaders.
Zac Hunter disagrees.
His career started at 12 years old, helping raise awareness around human trafficking. That experience taught him something he's carried into every business since:
People don't change because they're pressured.
They change when they can see themselves in the story.
It's a simple idea, but one that influences everything from PR and positioning to sales conversations and client relationships.
In this week's episode of the Agency Uplift Podcast, we talk about:
• Why hard selling usually creates bad clients
• The biggest misconception about PR
• Why earned attention is becoming even more valuable in an AI first world
• How Zac approaches messaging that actually resonates
• The challenges of building a modern PR agency
One quote that stuck with me:
"The whole posture is trying to understand the person I'm talking to. If we can help each other, it becomes obvious."
If you're responsible for marketing, sales, or positioning your agency, I think you'll get a lot from this conversation.
Catch the full episode on The Agency Uplift Podcast
- Sean
P.S. Whenever you're ready, here are 3 ways I can help: