You’re posting.
You’re thoughtful.
You’re even “consistent.”
And still nothing moves.
No inbound.
No pull.
No gravity.
That’s not because your ideas are bad.
It’s because ideas don’t spread on their own.
In this episode, Justin Oberman names the thing most agency founders avoid:
Visibility is showmanship. Not branding.
Founders are taught to believe:
“Be insightful and the market will reward you.”
That’s comforting.
It’s also false.
What actually works is older and less polite.
Here’s the real lesson from the episode:
3️⃣ Personal brands aren’t built. They’re used.
You don’t discover your brand by thinking.
You discover it by saying things publicly and watching what survives.
2️⃣ If ‘bad content’ is winning, you’re misdiagnosing the game.
When mediocre posts rack up attention, it’s not luck.
It’s format, repetition, familiarity, and signal, not depth.
1️⃣ Your niche won’t make you memorable. Your pattern will.
Justin’s “Domains of Genius” cuts through the nonsense:
• What makes you money
• What you’re obsessed with
• What sharpens how you think
Your edge lives in the overlap, not the positioning doc.
The Fix (do this, not more content):
• Stop explaining what you do. Start revealing how you see.
• Pick one visible pattern and repeat it until it’s boring to you.
• Anchor your voice to the chapter you’re living, not the one you wish you were in.
Catch the full episode on Apple | LISTEN HERE | Spotify | LISTEN HERE |
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– Sean
P.S. Justin explains why AI can’t “clone your voice” because most founders never built one to begin with.