You’re probably creating great content without even realizing it.
Every sales call, team meeting, or client explanation is you, on camera, teaching, selling, persuading. But none of it gets captured. And without capture, there is no consistency. And without consistency, there is no trust engine.
That’s the quiet choke point most agency founders miss.
Many think the problem is “I just need to post more.”
But as Justin Vajko from Dialog Video Marketing shows in this episode, the real issue is friction, too many steps between you saying something valuable and that insight reaching your audience.
Here’s what Justin learned building a productized video agency from one small pattern he spotted:
3️⃣ Your best content is already happening, just not recorded.
Justin’s clients explode in engagement the moment they simply show up in their videos.
2️⃣ Consistency requires removing human psychology from the equation.
If a founder has to write, edit, approve, and publish… they won’t.
1️⃣ Thought leadership is an identity shift, not a tactic.
As Justin put it, “You are an influence on someone”even if it’s 20 people. And that scale still moves deals.
The Fix (do these this week):
• Record every sales call with your phone in vertical, higher quality, no permission issues.
• Export the transcript and pull 2–3 posts using ChatGPT or Descript.
• Upload the clips natively to LinkedIn with a short written post, no YouTube links, no friction.
Catch the full episode on Apple | LISTEN HERE | Spotify | LISTEN HERE |
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– Sean
P.S. Justin shares why none of his top team members have “Achiever” in their strengths and why that’s actually a superpower.